Applied Communication

A strong foundation for careers in any industry

The applied communication program integrates communication theory with real-world application. In this program, you will learn how to apply your communication skills to the workplace and engage with internal and external stakeholders.

Concentration Overview

The applied communication program offers you a practical curriculum that covers diverse aspects of communication. It prepares you to develop a learning culture within an organization, communicate using different methods and lead others effectively.
  • Where can Applied Communication take me?

    A Bachelor of Professional Studies degree with a concentration in applied communication will strengthen your skills in:

    • strategic communication
    • professional writing
    • professional presentations
    • stakeholder relationships
    • conflict management
    • marketing and social media

    According to the Bureau of Labor Statistics (BLS), public relations managers earned a median annual wage of $119,860 per year in 2021*. By 2030, the BLS predicts that jobs in this field will increase by 13%*.

    Demand for employees with strong marketing, writing and communication skills will grow as organizations seek to maintain and expand their share of the market. A degree in applied communication establishes a strong foundation for careers in any industry.

  • Career Opportunities

    • Public relations specialist
    • Meeting/event planner
    • Media relations specialist
    • Social media manager
    • Marketing manager
    • Brand manager
    • Customer and employee relations specialist
    • Organizational coach and mediator
    • Communications and team development consultant

  • Required Coursework

    First, in order to declare this program of study, you must have completed an associate’s degree or be at least 21 years of age and have completed a series of prerequisite courses. Most students come to this program with some college credit; however, if you are interested in this program and do not have college credit or have not completed the pre-requisite courses, please speak with an advisor to discuss your options.

    In addition to prerequisite coursework, the B.P.S. program requires that students complete a core curriculum of 20-22 hours.

    Then, each student is required to complete the concentration composed of 18 credit hours of required coursework and 12 credit hours of electives.

    The courses in the applied communication concentration include:

    • COMM 216 Principles and Practices of Strategic Communication
    • PRST 324 Fundamentals of Coaching Individuals, Relationships and Teams in Organizations
    • PRST 330 Professional Writing and Presentations
    • PRST 334 Developing and Managing a Learning Organization
    • PRST 335 Managing Internal and External Stakeholder Relationships
    • PRST 336 Negotiation, Conflict Management and Alternative Dispute Resolution
    • PRST 390 Fundamentals of Marketing Communication
    • PRST 391 Social Media Communication

    Finally, depending on the number of transfer credits awarded, students will need to complete additional electives to reach the 122 credits required to graduate.

    View the Academic Catalog: Professional Studies, Applied Communication Concentration