Faculty Research

Marketing & International Business

Impactful research happens here in the Department of Marketing and International Business. Check out the latest research by our faculty.

PUBLICATIONS BY YEAR

See the latest research from our faculty.
  • 2026

    Barhorst, J. B., N.Krey, G.McLean, and H.Evanschitzky. (2026.) Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase-Oriented Outcomes. Psychology & Marketing, https://doi.org/10.1002/mar.70157

  • 2025

    Pettit, K., Anderson, K. C., Mertz, B. A., & Hass, A. (2025). Behind the screens: An exploration of social media marketer burnout. Journal of Marketing Theory and Practice, 1-23. doi.org/10.1080/10696679.2025.2563367

    McLean, G., Krey, N., & Barhorst, J. B. (2025). Revealing the double‐edged sword: Introducing the Technology and Consumer Well‐being Paradox Model. Psychology & Marketing. https://doi.org/10.1002/mar.22110

  • 2024

    Anderson

    Anderson, K. C., Wallach, K. A., & Grimes, M. (2024). The Anti-Consumption Journey: Unplugging for Improved Well-Being. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2390

    Anderson, K.C., Popovich, D., Frias, K. M., Trussell, M. (2024). Subordinated Service Environments: How Branding Can Create Unintentional Service Exclusion. Journal of Services Marketing.

    Anderson, K.C., Hansen, H., & Laverie, D. A. (2024). Technology has Agency too! Disentangling Technology’s Causal and Structural Agency in a Service System. Journal of Macromarketing.

    Anderson, K.C., Zmich, L. J., Mertz, B. A., & Hass, A. (2024). Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension. Journal of Macromarketing, 44(1), 224-238.

    Blose

    Shah, Esta D., Blose, Julie, & Kilpatrick, Reagan (2024), “When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism,” Journal of Applied Marketing Theory, 11(1), 69-100.

    Shah

    Shah, Esta D., Blose, Julie, & Kilpatrick, Reagan (2024), “When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism,” Journal of Applied Marketing Theory, 11(1), 69-100.

  • 2023

    Anderson

    Anderson, K.C., Albinsson, P. A., & Ducarroz, C. (2023). Peer‐to‐peer community on social media: An exploratory cross‐cultural study. Journal of Consumer Behaviour.

    Mertz, B., Hass, A., Anderson, K.C., Kaskela, T., & Zmich, L. (2023). “#SocialMediaWellness: Exploring a Research Agenda and Conceptualization for Healthy Social Media Consumption", Journal of Consumer Behavior.

    Bradley, T., Anderson, K.C., Hass, A. (2023), “The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion,” Journal of Macromarketing, 43(2), 110-118.

    Barhorst 

    McLean, G., AlYahya, M., Barhorst, J. B., & Osei-Frimpong, K. (2023). Examining the influence of virtual reality tourism on consumers' subjective wellbeing. Tourism Management Perspectives, 46, 101088. https://doi.org/10.1016/j.tmp.2023.101088

    Barhorst, J., McLean, G., Krey, N., Javornik, A., Evanschitzky, H. (2023). Transcending Reality: Introducing Mental Time Travel Experiences and their Ability to Influence Brand Outcomes, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2023.113886

    Barhorst, J., Krey, N., McLean, G. (2023). Exploring Mental Time Travel Experiences and their Ability to Influence Behavioral Intentions and Learning, Psychology & Marketing. https://onlinelibrary.wiley.com/doi/10.1002/mar.21828, https://doi.org/10.1002/mar.21828

    Barhorst, J. (2023). “Examining the influence of virtual reality tourism on consumers’ wellbeing” in Tourism Management Perspectives (A in ABDC, SJR Q1). 

    McGrath

    McGrath, J.M. (2023). “Administrators love experiential service learning, but what do students think? Empirical insights using the BACE instrument”. Journal for Advancement of Marketing Education.

    McGrath, J.M., Glenn, S. (2023). "Measuring Resident Quality of Life in Appalachian Mountain Towns: A Case Study and Proposed Methodology." Journal of Appalachian Studies 29 (1), 88-108.

  • 2022

    Frash Jr., R. & Blose, J. (2022). Investigating Flow in Motorcycle Tourism: A Review of Previous Research and Identification of Opportunities. Journal of Tourism Science (Zeitschrift für Tourismuswissenschaft), 14(3), 263-282. https://doi.org/10.1515/tw-2022-0009

    Guttentag, Daniel A., Blake C. Scott, Robert E. Pitts, and Wayne W. Smith. (2022). "Southern hospitality in Charleston, South Carolina: the diverse meanings of a regional form of hospitality in a growing tourism destination." Tourism Recreation Research. 1-13.

    Smith, W.W., Madarigan, J., Pitts, R. E. & Wang W. (2022). “A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-Linked Event” Event Management, Event Management 26 (4) 763-774

    Barhorst, J. (2023). “Examining the influence of virtual reality tourism on consumers’ wellbeing” in Tourism Management Perspectives (A in ABDC, SJR Q1).

    Anderson K.C., Freybote, J., & Manis, K. T. (2022), “The Impact of Virtual Marketing Strategies on the Price-TOM Relation,” The Journal of Real Estate Finance and Economics. 
    https://doi.org/10.1007/s11146-022-09908-x 

    Anderson K.C. & Laverie, D.A. (2022), “In the Consumers’ Eye: A Mixed-Method Approach to Understanding How VR-Content Influences Unbranded Product Quality Perceptions," Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2022.102977.

    Javornik, A. Marder, B., Barhorst, J., McLean, G., Rogers, Y., Marshall, P., Warlop, L. (2022), 'What Lies Behind the Filter' Uncovering the Motivations for Using Augmented Reality (AR) Face Filters on Social Media and their Effect on Wellbeing, Computers in Human Behavior, https://doi.org/10.1016/j.chb.2021.107126

    McLean, G., Barhorst, J. (2022), "Living the Experience Before You Go...but Did it Meet Expectations? The Role of Virtual Reality during Hotel Bookings" Journal of Travel Research. doi.org/10.1177/00472875211028313

  • 2021

    Xie, Henry Yu and Jane Xie. (2021). “Factors on Conspicuous Consumption of Consumers in Emerging Markets: A Social Identify Theory Perspective.” Journal of Management and Marketing Research, Vol. 25, 1-11.

     

    Mclean, G., Osei-Frimpong, K., & Barhorst, J. (2021), "Alexa, do voice assistants influence consumer brand engagement? Examining the role of AI powered voice assistants in influencing consumer brand engagement," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.11.045

    "Driving Brand Engagement through Voice Assistants," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.08.041

    Barhorst J., McLean, G., Shah, E., & Mack, R. (2021), "Blending the Real World and the Virtual World: Exploring the Role of Flow in Augmented Reality Experiences," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.08.041

    Mitchell, C., Anderson, K.C., Laverie, D.A., & Hass, A. (2021). Distance Be Damned: Creating Social Presence in a Pandemic Constrained Environment. Marketing Education Review. 1-7.