Faculty Research

Management and Marketing

Impactful research happens here in the Department of Management and Marketing. Check out the latest research by our faculty.

Publications by Year

See the latest research from our faculty.
  • 2024

    Anderson

    Anderson, K. C., Wallach, K. A., & Grimes, M. (2024). The Anti-Consumption Journey: Unplugging for Improved Well-Being. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2390

    Anderson, K.C., Popovich, D., Frias, K. M., Trussell, M. (2024). Subordinated Service Environments: How Branding Can Create Unintentional Service Exclusion. Journal of Services Marketing.

    Anderson, K.C., Hansen, H., & Laverie, D. A. (2024). Technology has Agency too! Disentangling Technology’s Causal and Structural Agency in a Service System. Journal of Macromarketing.

    Anderson, K.C., Zmich, L. J., Mertz, B. A., & Hass, A. (2024). Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension. Journal of Macromarketing, 44(1), 224-238.

    Blose

    Shah, Esta D., Blose, Julie, & Kilpatrick, Reagan (2024), “When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism,” Journal of Applied Marketing Theory, 11(1), 69-100.

    Milosevic

    Milosevic, I. & Bass, A. E. (2024). Laying the groundwork for corporate social responsibility: Behavioral ethics in high-hazard organizations. Journal of Organizational Behavior, 45(6), 855–876.

    Milosevic, I., Bass, A. E. & Uhl-Bien, M. (2024). The process of growing in small firms: Exploring dialectic adjustments to nonroutine disruptions. Journal of Small Business Management, 62(3), 1572–1603.

    Shah

    Shah, Esta D., Blose, Julie, & Kilpatrick, Reagan (2024), “When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism,” Journal of Applied Marketing Theory, 11(1), 69-100.

  • 2023

    Anderson

    Anderson, K.C., Albinsson, P. A., & Ducarroz, C. (2023). Peer‐to‐peer community on social media: An exploratory cross‐cultural study. Journal of Consumer Behaviour.

    Mertz, B., Hass, A., Anderson, K.C., Kaskela, T., & Zmich, L. (2023). “#SocialMediaWellness: Exploring a Research Agenda and Conceptualization for Healthy Social Media Consumption", Journal of Consumer Behavior.

    Bradley, T., Anderson, K.C., Hass, A. (2023), “The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion,” Journal of Macromarketing, 43(2), 110-118.

    Barhorst 

    Barhorst, J., McLean, G., Krey, N., Javornik, A., Evanschitzky, H. (2023). Transcending Reality: Introducing Mental Time Travel Experiences and their Ability to Influence Brand Outcomes, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2023.113886

    Barhorst, J., Krey, N., McLean, G. (2023). Exploring Mental Time Travel Experiences and their Ability to Influence Behavioral Intentions and Learning, Psychology & Marketing. https://onlinelibrary.wiley.com/doi/10.1002/mar.21828, https://doi.org/10.1002/mar.21828

    Barhorst, J. (2023). “Examining the influence of virtual reality tourism on consumers’ wellbeing” in Tourism Management Perspectives (A in ABDC, SJR Q1). 

    McGrath

    McGrath, J.M. (2023). “Administrators love experiential service learning, but what do students think? Empirical insights using the BACE instrument”. Journal for Advancement of Marketing Education.

    McGrath, J.M., Glenn, S. (2023). "Measuring Resident Quality of Life in Appalachian Mountain Towns: A Case Study and Proposed Methodology." Journal of Appalachian Studies 29 (1), 88-108.

    Milosevic

    Bass, A. E., Pfarrer, M., Milosevic, I. & Titus, A. (2023). Better to be loved by some? Flaunting to manage stakeholder group impressions ahead of unpredictable negative events. Academy of Management Review, 48(2), 292-312.

    Milosevic, I., Bass, A. E., & Schulte, B. (2023). The interplay of conflicting and complementing institutional logics in sustainability practices. Management International Review, 63(3), 469-506.

    Wyman

    Wyman, D. & Mothorpe, C. (2023). The Price Is Right? The Impact of a Scenic View on the Pricing of Residential Property. The Appraisal Journal, 91, (2–3), 143-157.

  • 2022

    Frash Jr., R. & Blose, J. (2022). Investigating Flow in Motorcycle Tourism: A Review of Previous Research and Identification of Opportunities. Journal of Tourism Science (Zeitschrift für Tourismuswissenschaft), 14(3), 263-282. https://doi.org/10.1515/tw-2022-0009

    Guttentag, Daniel A., Blake C. Scott, Robert E. Pitts, and Wayne W. Smith. (2022). "Southern hospitality in Charleston, South Carolina: the diverse meanings of a regional form of hospitality in a growing tourism destination." Tourism Recreation Research. 1-13.

    Smith, W.W., Madarigan, J., Pitts, R. E. & Wang W. (2022). “A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-Linked Event” Event Management, Event Management 26 (4) 763-774

    Barhorst, J. (2023). “Examining the influence of virtual reality tourism on consumers’ wellbeing” in Tourism Management Perspectives (A in ABDC, SJR Q1).

    Passarelli, A.M., Trinh, M.P., Van Oosten, E.B. & Varley, A. (2022). Communication quality and relational self-expansion: The path to leadership coaching effectiveness. Human Resource Management.

    Passarelli, A.M., Moore, S.V., & Van Oosten, E.B. (2022). How leaders and their coaches describe outcomes of coaching for intentional change. Consulting Psychology Journal: Practice and Research.

    Akhan, CE, Altintas, MH, Kurtulmusoglu, F and Mueller, RD (2022) “Humorous Anthropomorphic TV Ads: A Cross-Cultural Analysis Using Collectivist and Individualist Elements”. Pazarlama ve Pazarlama Araştırmaları Dergisi, 15(2), 325-346.

    Anderson K.C., Freybote, J., & Manis, K. T. (2022), “The Impact of Virtual Marketing Strategies on the Price-TOM Relation,” The Journal of Real Estate Finance and Economics. 
    https://doi.org/10.1007/s11146-022-09908-x 

    Anderson K.C. & Laverie, D.A. (2022), “In the Consumers’ Eye: A Mixed-Method Approach to Understanding How VR-Content Influences Unbranded Product Quality Perceptions," Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2022.102977.

    Javornik, A. Marder, B., Barhorst, J., McLean, G., Rogers, Y., Marshall, P., Warlop, L. (2022), 'What Lies Behind the Filter' Uncovering the Motivations for Using Augmented Reality (AR) Face Filters on Social Media and their Effect on Wellbeing, Computers in Human Behavior, https://doi.org/10.1016/j.chb.2021.107126

  • 2021

    Xie, Henry Yu and Jane Xie. (2021). “Factors on Conspicuous Consumption of Consumers in Emerging Markets: A Social Identify Theory Perspective.” Journal of Management and Marketing Research, Vol. 25, 1-11.

    Bass, A. E., Pfarrer, M., Milosevic, I. & Titus, A. (2021). Better to Be Loved by Some? Flaunting to Manage Stakeholder Group Impressions Ahead of Unpredictable Negative Events. Academy of Management Review (In-press).

    Hansen, David J., and Wyman, D.M. (2021) “Beyond Making a Profit: Using the UNSDGs in Entrepreneurship Programs to Help Nurture Sustainable Entrepreneur.” Accepted for publication at the Journal of the International Council for Small Business. 2 (2), pp. 125-133. The paper is based on two case studies of students that have started businesses from our classes. DOI:  10.1080/26437015.2021.1881931

    May, C.P., Desplaces, D. & Wyman, D.M. (2021). Universal Design: A Problem-Based Exercise in a Fast-Paced Competitive Environment. Management Teaching Review. Forthcoming. DOI: 10.1177/2379298121995177   

    Wofford, L., Wyman, D.M, & Starr, C. (2021). Innovation and the Ambidextrous Mindset in Commercial Real Estate: A Paradox Management Approach. Journal of Property Investment and Finance, 39 (2), 144-156.

    McLean, G., Barhorst, J. (2021), "Living the Experience Before You Go...but Did it Meet Expectations?" Journal of Travel Research, 
    https://journals.sagepub.com/doi/10.1177/00472875211028313

    Mclean, G., Osei-Frimpong, K., & Barhorst, J. (2021), "Alexa, do voice assistants influence consumer brand engagement? Examining the role of AI powered voice assistants in influencing consumer brand engagement," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.11.045

    "Driving Brand Engagement through Voice Assistants," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.08.041

    Barhorst J., McLean, G., Shah, E., & Mack, R. (2021), "Blending the Real World and the Virtual World: Exploring the Role of Flow in Augmented Reality Experiences," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.08.041

    Mitchell, C., Anderson, K.C., Laverie, D.A., & Hass, A. (2021). Distance Be Damned: Creating Social Presence in a Pandemic Constrained Environment. Marketing Education Review. 1-7.

  • 2020

    Desplaces, D, Congden S and R.D. Mueller. (2020), “Importing Pipes into Africa”, Southeast Case Research Journal, Vol 17, 2 (Winter): 67-71

    Hass, A., Laverie, D.A., and Anderson, K. (2020). ‘Let’s be Independent Together’: Enabling Student Autonomy with Team Based Learning Activities in a Flipped Class. Marketing Education Review. 1-7.

    Shaver, K., Blair, C. A., & Kindy, M. (2020). On horses and jockeys: Perceptions by academic entrepreneurs.  Entrepreneurship Research Journal, 10 (1).     Published online May 1, 2019. DOI: https://doi.org/10.1515/erj-2019-0011

    Peterson, C., Peterson, T., Aikens, S., Beard, J. W., Beatty, J. E., Blair, C. A., Lesko, A. P, & Small, E. (2020). Story hour in the management classroom. Management Teaching Review. https://journals.sagepub.com/doi/10.1177/2379298119836073 

    McGrath, J. M. (2020). An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns. Journal of Hospitality and Tourism Insights. DOI: https://doi.org/10.1108/JHTI-05-2020-0068

    Barhorst, J., Wilson, A., McLean, G., & Brooks, J. (2020). “Service Encounter Microblog Word of Mouth and its Impact on Firm Reputation,” Journal of Services Marketing. https://doi.org/10.1108/JSM-07-2019-0263

    Barhorst, J., Wilson, A., & Brooks, J. (2020). "Negative Tweets about Airlines and the Factors that Influence a Change in Likelihood to Recommend,” Journal of Business Research.   https://doi.org/10.1016/j.jbusres.2020.01.054    

    Wu, Ruomeng, Shah, Esta D., and Frank R. Kardes (2020), “The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency,” Journal of Business Research, 109, 585-594.

    Wu, R., Shah, Esta D., Kardes, Frank R. and Robert Wyer (2020), “Technical nomenclature, everyday language, and consumer inference,” Marketing Letters, 31, 299–310.

    Julie Blose, Rhonda Mack, Robert Pitts, & Henry Yu Xie. (2020). "Exploring Young U.S. and Chinese Consumers' Motivation to Recycle."  Journal of International Consumer Marketing, Vol. 32, No. 1, 33-46.  (Author names by Alphabetical Order). 

    Wyman, D.M., Mothorpe, C.C. & McLeod, C. (2020).  Airbnb and VRBO: The Impact of Short-Term Tourist Rentals on Residential Property Pricing, Current Issues of Tourism.  https://DOI:10.1080/13683500.2019.1711027 

    Wofford, L., Wyman, D.M. & Starr, C. (2020). Do You Have a Naive Forecasting Model of the Future? Journal of Property Investment and Finance.