Faculty Research

Management and Marketing

Impactful research happens here in the Department of Management and Marketing. Check out the latest research by our faculty.

Publications by Year

See the latest research from our faculty.
  • 2023

    Bradley, T., Anderson, K.C., and Hass, A. (2023), “The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion,” Journal of Macromarketing, 43(2), 110-118.

  • 2022

    Frash Jr., R. & Blose, J. (2022). Investigating Flow in Motorcycle Tourism: A Review of Previous Research and Identification of Opportunities. Journal of Tourism Science (Zeitschrift für Tourismuswissenschaft), 14(3), 263-282. https://doi.org/10.1515/tw-2022-0009

    Guttentag, Daniel A., Blake C. Scott, Robert E. Pitts, and Wayne W. Smith. (2022). "Southern hospitality in Charleston, South Carolina: the diverse meanings of a regional form of hospitality in a growing tourism destination." Tourism Recreation Research. 1-13.

    Smith, W.W., Madarigan, J., Pitts, R. E. & Wang W. (2022). “A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-Linked Event” Event Management, Event Management 26 (4) 763-774

    Barhorst, J. (2023). “Examining the influence of virtual reality tourism on consumers’ wellbeing” in Tourism Management Perspectives (A in ABDC, SJR Q1).

    Passarelli, A.M., Trinh, M.P., Van Oosten, E.B. & Varley, A. (2022). Communication quality and relational self-expansion: The path to leadership coaching effectiveness. Human Resource Management.

    Passarelli, A.M., Moore, S.V., & Van Oosten, E.B. (2022). How leaders and their coaches describe outcomes of coaching for intentional change. Consulting Psychology Journal: Practice and Research.

    Akhan, CE, Altintas, MH, Kurtulmusoglu, F and Mueller, RD (2022) “Humorous Anthropomorphic TV Ads: A Cross-Cultural Analysis Using Collectivist and Individualist Elements”. Pazarlama ve Pazarlama Araştırmaları Dergisi, 15(2), 325-346.

    Anderson K.C., Freybote, J., & Manis, K. T. (2022), “The Impact of Virtual Marketing Strategies on the Price-TOM Relation,” The Journal of Real Estate Finance and Economics. 

    Anderson K.C. & Laverie, D.A. (2022), “In the Consumers’ Eye: A Mixed-Method Approach to Understanding How VR-Content Influences Unbranded Product Quality Perceptions," Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2022.102977.

    Javornik, A. Marder, B., Barhorst, J., McLean, G., Rogers, Y., Marshall, P., Warlop, L. (2022), 'What Lies Behind the Filter' Uncovering the Motivations for Using Augmented Reality (AR) Face Filters on Social Media and their Effect on Wellbeing, Computers in Human Behavior, https://doi.org/10.1016/j.chb.2021.107126

  • 2021

    Xie, Henry Yu and Jane Xie. (2021). “Factors on Conspicuous Consumption of Consumers in Emerging Markets: A Social Identify Theory Perspective.” Journal of Management and Marketing Research, Vol. 25, 1-11.

    Bass, A. E., Pfarrer, M., Milosevic, I. & Titus, A. (2021). Better to Be Loved by Some? Flaunting to Manage Stakeholder Group Impressions Ahead of Unpredictable Negative Events. Academy of Management Review (In-press).

    Hansen, David J., and Wyman, D.M. (2021) “Beyond Making a Profit: Using the UNSDGs in Entrepreneurship Programs to Help Nurture Sustainable Entrepreneur.” Accepted for publication at the Journal of the International Council for Small Business. 2 (2), pp. 125-133. The paper is based on two case studies of students that have started businesses from our classes. DOI:  10.1080/26437015.2021.1881931

    May, C.P., Desplaces, D. & Wyman, D.M. (2021). Universal Design: A Problem-Based Exercise in a Fast-Paced Competitive Environment. Management Teaching Review. Forthcoming. DOI: 10.1177/2379298121995177   

    Wofford, L., Wyman, D.M, & Starr, C. (2021). Innovation and the Ambidextrous Mindset in Commercial Real Estate: A Paradox Management Approach. Journal of Property Investment and Finance, 39 (2), 144-156.

    McLean, G., Barhorst, J. (2021), "Living the Experience Before You Go...but Did it Meet Expectations?" Journal of Travel Research, 

    Mclean, G., Osei-Frimpong, K., & Barhorst, J. (2021), "Alexa, do voice assistants influence consumer brand engagement? Examining the role of AI powered voice assistants in influencing consumer brand engagement," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.11.045

    "Driving Brand Engagement through Voice Assistants," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.08.041

    Barhorst J., McLean, G., Shah, E., & Mack, R. (2021), "Blending the Real World and the Virtual World: Exploring the Role of Flow in Augmented Reality Experiences," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.08.041

    Mitchell, C., Anderson, K.C., Laverie, D.A., & Hass, A. (2021). Distance Be Damned: Creating Social Presence in a Pandemic Constrained Environment. Marketing Education Review. 1-7.

  • 2020

    Desplaces, D, Congden S and R.D. Mueller. (2020), “Importing Pipes into Africa”, Southeast Case Research Journal, Vol 17, 2 (Winter): 67-71

    Hass, A., Laverie, D.A., and Anderson, K. (2020). ‘Let’s be Independent Together’: Enabling Student Autonomy with Team Based Learning Activities in a Flipped Class. Marketing Education Review. 1-7.

    Shaver, K., Blair, C. A., & Kindy, M. (2020). On horses and jockeys: Perceptions by academic entrepreneurs.  Entrepreneurship Research Journal, 10 (1).     Published online May 1, 2019. DOI: https://doi.org/10.1515/erj-2019-0011

    Peterson, C., Peterson, T., Aikens, S., Beard, J. W., Beatty, J. E., Blair, C. A., Lesko, A. P, & Small, E. (2020). Story hour in the management classroom. Management Teaching Review. https://journals.sagepub.com/doi/10.1177/2379298119836073 

    McGrath, J. M. (2020). An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns. Journal of Hospitality and Tourism Insights. DOI: https://doi.org/10.1108/JHTI-05-2020-0068

    Barhorst, J., Wilson, A., McLean, G., & Brooks, J. (2020). “Service Encounter Microblog Word of Mouth and its Impact on Firm Reputation,” Journal of Services Marketing. https://doi.org/10.1108/JSM-07-2019-0263

    Barhorst, J., Wilson, A., & Brooks, J. (2020). "Negative Tweets about Airlines and the Factors that Influence a Change in Likelihood to Recommend,” Journal of Business Research.   https://doi.org/10.1016/j.jbusres.2020.01.054    

    Wu, Ruomeng, Shah, Esta D., and Frank R. Kardes (2020), “The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency,” Journal of Business Research, 109, 585-594.

    Wu, R., Shah, Esta D., Kardes, Frank R. and Robert Wyer (2020), “Technical nomenclature, everyday language, and consumer inference,” Marketing Letters, 31, 299–310.

    Julie Blose, Rhonda Mack, Robert Pitts, & Henry Yu Xie. (2020). "Exploring Young U.S. and Chinese Consumers' Motivation to Recycle."  Journal of International Consumer Marketing, Vol. 32, No. 1, 33-46.  (Author names by Alphabetical Order). 

    Wyman, D.M., Mothorpe, C.C. & McLeod, C. (2020).  Airbnb and VRBO: The Impact of Short-Term Tourist Rentals on Residential Property Pricing, Current Issues of Tourism.  https://DOI:10.1080/13683500.2019.1711027 

    Wofford, L., Wyman, D.M. & Starr, C. (2020). Do You Have a Naive Forecasting Model of the Future? Journal of Property Investment and Finance.

  • 2019

    Taylor, S., Passarelli, A.M., & Van Oosten, E.B. (2019). Leadership coach effectiveness as fostering self-determined sustained change. The Leadership Quarterly, 30 (6), 101313.  

    Shah, Esta D., Larson, Lindsay RL, and Luther L. Denton III. (2019), "Animation and Consumer Perceptions of DTC Pharmaceutical Advertisement," Journal of Consumer Affairs.  https://doi.org/10.1111/joca.12249

    Wu, Ruomeng, Shah, Esta D., and Frank R. Kardes (2019), “The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency,” Journal of Business Research.   https://doi.org/10.1016/j.jbusres.2019.03.042

    Blair, C. A. & Shaver, K. (2019). Meaningful and complex work: An exercise to help students undersManagement Teaching Review, 4 (1), 39-48.https://doi.org/10.1177/2379298117748568tand intrinsic motivation. Management Teaching Review, 4 (1), 39-48.

    Milosevic, I., Maric, S., & Loncar, D. (2019). Defeating the toxic boss: The nature of toxic leadership and the role of followers. Journal of Leadership and Organizational Studies. https://doi.org/10.1177/1548051819833374

    Combs, G. M., Milosevic, I., & Bilimoria, D. (2019). Introduction to the special topic forum: Critical discourse: Envisioning the place and future of diversity and inclusion in organizations. Journal of Leadership and Organizational Studies.*  *Special Issue Editor https://doi.org/10.1177/1548051819857739

    Shah, Esta D., Larson, Lindsay RL, and Luther L. Denton III. (2019), "Animation and Consumer Perceptions of DTC Pharmaceutical Advertisement," Journal of Consumer Affairs, 53(4), 1456-1477.

    Frash, R. E. and J. E. Blose, (2019). Serious Leisure as a Predictor of Travel Intentions and Flow in Motorcycle Tourism,Tourism Recreation Research, 44(4), first published on June 12, 2019 as:  https://doi/org/10.1080/02508281.2019.1626118.