Daniel Guttentag, Ph.D.

Associate Professor, Director of the Office of Tourism Analysis

Education

University of Waterloo 
Ph.D., Department of Recreation and Leisure Studies, 2016
M.E.S. Tourism Policy and Planning, Department of Geography and Environmental Management, 2010

Colgate University - Madison County, New York
B.A., Department of History, 2004

Research Interests

Courses Taught

• Principles and Practices of Hospitality and Tourism
• Hospitality and Tourism Technology
• Forecasting and Business Analytics in Hospitality

Selected Publications

Guttentag, D., Mahdikhani, M., Starr, C., & Starr, E. (2026). How Airbnb guest experiences differ by accommodation type: A lexicon-based sentiment analysis of Airbnb reviews. Tourism Recreation Research, 51(1), 1-15. 

Guttentag, D., Litvin, S. W., & Matthews, N. A. (2025). A day at the beach for everyone?: A race-based comparison of beach recreation patterns and participation constraints. Leisure/Loisir, 1-31. Published online 9 November 2025.

Guttentag, D., Smith, W.W., Laurito, N., & Thomas, B. (2025). Leisure constraints associated with family recreation at parks and beaches, as perceived by parents of children with autism spectrum disorder. Tourism Recreation Research, 1-15. Published online 14 September 2025.

Mach, L., Guttentag, D., Strombom, S., Bloom, S.J., & Stroud, M. (2025). Lifestyle migration and the emergence of ‘Airbnburbs’ in the Global South. Tourism Geographies, 27(5), 917-938.

Guttentag, D., Litvin, S.W., & Teixeira, R. (2025). Human vs. AI: Can ChatGPT improve tourism product descriptions?. Current Issues in Tourism, 28(22), 3601–3619.

Guttentag, D., Scott, B.C., Pitts, R.E., & Smith, W.W. (2024). ‘Southern hospitality’ in Charleston, South Carolina: The diverse meanings of a regional form of hospitality in a growing tourism destination. Tourism Recreation Research, 49(3), 458-470.

Sousa, N., Jorge, F., Teixeira, M.S., Losada, N., Alén, E., & Guttentag, D. (2024). Does technological innovativeness influence users' experiences with virtual reality tourism?. International Journal of Tourism Research, 26(4), e2730.

Griffin, T., Guttentag, D., Lee, S. H. (M.), Giberson, J., & Dimanche, F. (2023). Is VR always better for destination marketing? Comparing different media and styles. Journal of Vacation Marketing, 29(1), 119-140.

Guttentag, D., Litvin, S., & Smith, W. W. (2023). To Airbnb or not to Airbnb: Does Airbnb feel safer than hotels during a pandemic?. International Journal of Hospitality Management, 114, 103550.

Litvin, S., & Guttentag, D. (2023). There is no place like home for the holidays: Who travels in the midst of a deadly pandemic?. Journal of Travel Research, 62(5), 1077-1089. 

Selected Press & Media

Elliott, C. (2026, July 31). Why you should stop trying to live like a local while traveling. USA Today. https://www.usatoday.com/story/travel/columnist/2026/07/31/why-you-should-embrace-tourist-status-travel/91098198007/.

Schmidt, N. (2026, July 14). Airbnb promised a home away from home. Now it’s a house of horrors. The Walrus. https://thewalrus.ca/airbnb-promised-a-home-away-from-home-now-its-a-house-of-horrors/.

West, T. (2025, June 22). Cruise industry navigates a new wave of port taxes. Travel Weekly. https://www.travelweekly.com/Cruise-Travel/Cruise-industry-navigates-new-wave-port-taxes.

Fernandes, M. (2025, May 31). CHS officials remain bullish about the year ahead, despite national pull back among travelers. The Post and Courier. https://www.postandcourier.com/business/tourism/charleston-international--airport-chs-delta-american-airlines/article_3efa45c9-b840-4a52-af9b-fd4f4e57a1ea.html.

Fernandes, M. (2025, May 25). A decade after Charleston’s last tourism plan, here’s how a Bloomberg study will direct an update. The Post and Courier. https://www.postandcourier.com/business/tourism/charleston-sc-tourism-bloomberg-associates/article_16877e58-3bf2-4b89-bebf-17d63dadc12d.html.

Hardaway, C. (2024, September 13). Small places, Big Business: Charleston boutique hotels offer ‘elevated experiences’. Charleston City Paper. https://charlestoncitypaper.com/2024/09/13/small-places-big-business-charleston-boutique-hotels-offer-elevated-experiences/.

Zuhowski, E. (2023, May 30). Charleston area sees record-breaking year for tourism in 2022. Live 5 News. https://www.live5news.com/2023/05/30/charleston-area-sees-record-breaking-year-tourism-2022/.

Byrd, C. (2022, February 3). Three major Charleston events are coming back. Their return could be worth $105 million. The State. https://www.thestate.com/news/charleston/article257921928.html.

McClanahan, P. (2021, September 22). Barcelona takes on Airbnb. The New York Times. https://www.nytimes.com/2021/09/22/travel/barcelona-airbnb.html.

Elliott, C. (2021, April 23). Uncertainty plagues summer travel. What we know (and what we don’t). USA Today. https://news.yahoo.com/uncertainty-plagues-summer-travel-know-113716939.html.