Typography

Typography is an extremely powerful tool. Correctly used, the right font commands attention, elicits emotions and helps create a voice.

The two approved type families for the College of Charleston brand are Caslon Pro and Avenir Next LT Pro. They are available through the Adobe Font Library as OpenType fonts, which means they may be used on both PCs and Macs. To request these fonts for use in marketing and communications materials, please submit the standard marketing request form.

Type Families

Caslon Pro Font

Caslon Pro is the font used in the original United States Declaration of Independence, which was signed by three founders of the College of Charleston. It is the font of the College of Charleston logo.

Avenir Next LT Pro Font

Avenir Next LT Pro is the official sans-serif font. Its simplicity, readability and versatility recall Goudy while providing a more modern look. The alternative font to Avenir Next LT Pro is Helvetica.

Alternate fonts for email, websites, etc.

Use Helvetica Neu, Helvetica or Arial in place of Avenir Next LT Pro for email communications, websites and other digital media.

Readily accessible complete font families

University Marketing can provide access to official licensed fonts. Submit a marketing assistance request form to request fonts.