Brand Guidelines
Our brand is our reputation. It's how we present ourselves and how we're perceived. It's more than who we are. It's our DNA.
Every member of the College of Charleston community plays a role in advancing our brand. By incorporating the brand into your marketing communications, you help contribute to our success as a university.
Resources for campus partners and vendors can be found on this website.
If you're a member of the College of Charleston campus community, please visit the The Hub (CofC login required) to explore the new brand manual. If you are outside of the College of Charleston network and need information on branding, please email the campus representative you are working with or Betsey Geier, senior director of brand marketing.
Policies
We have several marketing-related policies. Please visit the policy website to review information related to advertising, branding, events, licensing, photography and videography, social media and more.
Brand Guidelines
All the marketing and communications materials the College of Charleston generates provide information. At the same time, each piece also projects an overall image of the College.
On-brand messaging consistently reflects the kind of experience people will have when they interact with the College. Visual identity and style guidelines unify our communications and help make this image clear, consistent and intentional.
Adhering to brand standards also increases the overall quality of marketing and communication pieces, which ultimately makes for a better user experience.
This applies to those in the College of Charleston community who are creating marketing communications in addition to outside partners and vendors. Any marketing and/or communication collateral that is created about the College of Charleston must adhere to our brand standards and guidelines.
Standards
The College of Charleston is bold. We do things differently. We innovate, change and grow.
To best showcase the distinctive stories of our diverse students, faculty and staff, we must all follow the same set of standards and guidelines outlined in this section of the website.
Logos, Lockups, Marks and Type Treatments
To access the logo files, lockups, marks and type treatments, please reach out to your campus partner or Betsey Geier, senior director of brand marketing.