Color Palette

We're more than just maroon and white.

Color evokes an emotional response to marketing and communication efforts and acts as a unifying visual component. The College of Charleston's integrated color system was designed to be flexible, yet consistent, and to add vigor to every aspect of the College's communications.

Primary Color Palette

 

ColorPrintScreen
 PantoneGCMYK 4-color processRGBWeb
  CMYKRGBHex
Maroon
188
0
97
100
50
102
0
0
660000
White
White
0
0
0
0
255
255
255
FFFFFF
Gold
7503
0
12
35
25
191
168
124
bfa87c

Secondary Color Palette

 

ColorPrintScreen
 PantoneGCMYK 4-color processRGBWeb
  CMYKRGBHex
142
0
22756239187
60
efbb3c
7506
0
10
30
3247
223
173
f7dfad
158
0
4582
12
224
123
40
e07b28
3308
99
0
11
70
1
76
68
014c44
7473
70
0
8
38
47
158
145
2f9e91
 
65
0
8
17
74
212
196
4ad4c4
491
0
70
61
53
121
36
47
79242f
32
0
77
72
6
239
55
66
ef3742
178
0
62
60
0
255
96
101
ff6065
 
6
0
43
22
186
198
113
bac671
5265
26
26
0
66
64
64
87
404057
419
10
0
3
88
27
30
29
1b1e1d
 
30
0
69
26
132
188
59
84bc3b
666
13
17
0
27
162
155
186
a29bba

Color Combinations to Avoid

Color is one of the most powerful ways a university can identify itself. Used consistently, the colors chosen to represent the College of Charleston create a strong identifying image. Conversely, some colors and color combinations can be confusing.

For instance, colors associated with other Colleges and universities in South Carolina (i.e., light and dark blues, teal and orange) should not be used.

Although maroon (PMS 188) is one of the College's colors, use of only black and maroon together should be avoided. 

Do not tint the maroon.