Research Team


The Office of Tourism Analysis main research team consists of a director, research coordinator/analyst, and both undergradate and graduate research assistants. The Office also has a group of affliated faculty who are utilized when their research areas align with projects.

Photo of Mark Witte, Ph.D.Mark Witte, Ph.D. | Interim Director

Mark Witte, Ph.D. is a professor of economics and is servicing as the interim director of the Office of Tourism Analysis for the 2023-2024 academic year. His research areas include international trade, international finance, labor economics, and sports economics.

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Photo of Daniel Guttentag, Ph.D.Daniel Guttentag, Ph.D. | Director (On Sabbatical until June 2024)

Daniel Guttentag, Ph.D. is an associate professor of hospitality and tourism management and is the director of the Office of Tourism Analysis. His research areas include peer-to-peer tourism accommodation, innovation (particularly disruptive innovation and the diffusion of innovations), virtual reality, market segmentation, volunteer tourism, and gambling behavior.

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Photo of Melinda PatienceMelinda Patience | Research Coordinator & Analyst

Melinda Patience is the research coordinator and primary research analyst for the Office of Tourism Analysis. Her research interest include economic impact of tourism, marketing, and consumer behavior.

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Affliated Faculty


Brumby McLeod, Ph.D. | Associate Professor of Hospitality & Tourism Management

Steve Litvin, D.B.A. | Professor of Hospitality & Tourism Management

Hunter Kim, Ph.D. | Professor of Hospitality & Tourism Management

Jeremy Clement | Senior Instructor of Hospitality & Tourism Management

Frank Hefner, Ph.D. | Professor of Economics

Blake Scott, Ph.D. | Associate Professor of International Studies