3.1.1 Advertising Placement and Payment

3.1.1 Advertising Placement and Payment

Policy Statement

All external advertising purchased and/or placed by any College of Charleston school, division, department or office must be submitted for advance review and approval by the Division of Marketing and Communications. This requirement applies to external print publications (such as magazines and newspapers), external websites, billboard or other signage mediums, external sponsorships, event programs and all television and radio advertising. This requirement does not apply to job advertising placed by Human Resources. In order to allow sufficient time for review and any required revisions, submission of advertising text and/or designs to the Division of Marketing and Communications must be made at least two weeks in advance of the advertising payment or the deadline for submission of final materials (whichever is earlier).

Policy Manager and Responsible Department or Office

Director of Brand Marketing, Office of College Marketing, Division of Marketing and Communications

Departments/Offices Affected by the Policy

This policy affects all departments and offices of the College of Charleston. All departments/offices. Job advertising placed by Human Resources is excluded.

Policy

External advertising purchased and/or placed by any unit of the College of Charleston represents and reflects upon the entire College. In order to ensure the integrity of the College’s image in the advertising marketplace, the Division of Marketing and Communications is charged with ensuring that the College maintains consistency and quality in all advertising placements.

Procedures Related to the Policy

All external advertising purchased and/or placed by any College of Charleston school, division, department or office must be submitted for review and approval by the Division of Marketing and Communications at least two weeks in advance of the advertising payment or the deadline for submission of final materials (whichever is earlier). Submissions should be sent to marketing@cofc.edu.

Related Policies, Documents or Forms

College of Charleston Advertising Memo dated July 15, 2009.

3.1.1 Advertising Placement and Payment PDF

Revision Log

Issue Date: 7/1/2009

Last Review Date: 3/31/2016

Next Review Date: 3/31/2023

Web Publication Date: 1/9/2026