James Kindley

Adjunct Instructor

Education

Harvard University - Boston, Massachusetts
MBA, 1977

Illinois Institute of Technology - Chicago, Illinois
M.S., Product Design, 1971

Georgia Institute of Technology - Atlanta, Georgia
B.S., Industrial Design, 1968

Research Interests

New product development and innovation, consumer products. Specific focus on improving front-end ideation and project selection process dynamics for higher new product success rates and improved investment returns.

Courses Taught

• Marketing Concepts
• Product and Brand Management

Selected Publications

“Visions” – PDMA publication (June 2007)

“Why Innovation is Not Producing More New Product Successes”

Reviewer and Author for Harvard Business School Press:

•  “Brief Cases in Marketing”  2007, 2008, 2009, 2010, 2011
•   Co-author of teaching note for  “Mountain Man Brewing Company”

Honors & Awards 

SMU/COX Distinguished Teacher Award  (MBA and undergraduate programs) Received for: 1999, 2000, 2001, 2002, 2003, 2005, 2007, 2008