Alan T. Shao, Ph.D.


Professor of Marketing

Education

University of Alabama - Tuscaloosa, Alabama
Ph.D., 1989

Old Dominion University - Norfolk, Virginia
M.B.A., 1983
B.S., 1981

Courses Taught 

  • Marketing Concepts 

Selected Publications

Zhou, Kevin Zheng, Julie J. Li and Alan T. Shao, "Competitive Strategy, Managerial Ties, and Profitability of Foreign Firms in China" Journal of International Business Studies (forthcoming).

Bao, Yeqing, Alan T. Shao and Drew Rivers (2008), "Creating New Brand Names: Effects of Relevance, Connotation, and PronunciationJournal of Advertising Research, Volume 48, Issue 1 (March).

Shao, Alan T. and Hyungsuk Lee (2007), "An Exploratory Study Examining the Impact of China's Rapid Economic Growth on the Asian Shipping Industry," Journal of International Business and Economics, Volume 7, Number 1, pp. 128-142.

Andreas Herrmann, Frank Huber, Alan T. Shao, and Yeqing Bao (2007), "Building Brand Equity via Product Quality," Total Quality Management & Business Excellence, Taylor & Francis publishers, Volume 18, issue 5 (July): 531-544.

Marketing Research: An Aid to Decision Making, Third edition. Copyright 2007. Cinncinati, Ohio: Thomson Custom Publishing, coauthored with Kevin Zheng Zhou.

Honors & Awards

  • Recognized as one of the top three individual contributors to international advertising research based on the total contributions between 1990 and 2002 (See Journal of Advertising, "Contributions to International Advertising Research: An Assessment of the Literature Between 1990 and 2002," [March 22, 2005] by Shaoming Zou).
  • 2004 Bank of America Award for Teaching Excellence, finalist (top 5), UNC Charlotte 2004.
  • Excellence in Teaching Award, Belk College of Business Administration, UNC Charlotte, 2003-2004.
  • Best Presenter Award, The International Business & Management Research Conference, Hawaii, June 12, 2003.
  • Gray's MBA Outstanding Teaching Award, Belk College of Business Administration, UNC Charlotte, 2001-2002.
  • International Education 2001 Faculty Award, UNC Charlotte, 2000-2001.