pitts

Robert Pitts, Ph.D.

Professor of Marketing

Education

University of South Carolina - Columbia, South Carolina
Ph.D.

Georgia State University - Atlanta, Georgia
M.B.I.S.

Georgia State University - Atlanta, Georgia
B.B.A.

Research Interests

Marketing Research, Marketing Strategy, Strategic Analysis, Marketing Management

Courses Taught

  • Marketing Concepts
  • Marketing Management
  • Marketing and Society
  • Marketing Internships, Faculty Advisor

Selected Publications

Guttentag, Daniel A., Blake C. Scott, Robert E. Pitts, and Wayne W. Smith. (2022). "Southern hospitality in Charleston, South Carolina: the diverse meanings of a regional form of hospitality in a growing tourism destination." Tourism Recreation Research. 1-13.

Smith, W.W., Madarigan, J., Pitts, R. E. & Wang W. (2022). “A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-Linked Event” Event Management, Event Management 26 (4) 763-774

Blose J. E., Mack R. W., Pitts R.E. & Xie H. Y. (2020). “Exploring Young U.S. and Chinese Consumers’ Motivations to Recycle”, Journal of International Consumer Marketing,Vol. 32, No. 1, 33-46.  (Author names by Alphabetical Order).  

Smith, W.W., Pitts, R. E. & Wang W. (2020). “Sponsorship Outcomes for Charity-Linked Events: Exploring the Interaction of Participant Segments with Event and Sponsor Attributes.” Event Management, Vol. 24, 6, pp. 699-710(12)

Smith, W.W., Pitts, R. E., & Wang W.  “Sponsorship Outcomes for Charity-Linked Events: Exploring the Interaction of Participant Segments with Event and Sponsor Attributes.” (in press)

Dodds, R; Jenkins, B; Smith, W. & Pitts, R. E. (2018). Willingness to Pay vs. Actual Behaviour: Sustainable Procurement at Festivals In T. Ohnmacht; J. Priskin; & J. Stettler (Eds.) Contemporary Challenges - Climate Change, Sustainable Consumption and Destination Competitiveness.

Smith, W.W., Clelent, J.C. and Pitts, R. E. (2017). “Oh the Places They’ll Go. Examining the Early Career Path of Hospitality Alumni,” Journal of Teaching in Travel & Tourism. First published online 12/20/2017 at http://www.tandfonline.com/doi/full/10.1080/15313220.2017.1416726

Smith, W.W., Pitts, R. E., and Litvin S.W and Agrawai, D. (2017). "Exploring The Length And Complexity Of Couple’s Family Travel Decision-Making," Cornell Hospitality Quarterly. First Published as Cornell Hospitality Quarterly, 1938965517704374, Vol. 58 No. 4 pgs. 387-392.

Smith, W.W., Pitts, R. E., Mack R., and Litvin S.W. (2016).  "It’s Got to ‘Fit’ – Exploring Corporate Sponsorship Decisions. The International Journal of Hospitality and Event Management. Vol 1, No. 4, pgs. 293-304.

Dobbs, R., Pitts, R. E. and Smith, W.W. (2016).  Willingness To Pay For Environmentally Linked Clothing At An Event: Visibility, Environmental Certification And Level Of Environmental Concern, Tourism Recreation Research.  (DOI:10.1080/02508281.2016.1196029    Published online June 22, 2016).  Vol. 41, No. 3, pgs. 283-290.

Honors & Awards

  • 2019 - Emerald Literati Award
  • Who's Who in America
  • Who's Who in The Midwest
  • Beta Gamma Sigma
  • Phi Beta Delta (Honor Society for International Scholars)
  • AMA Doctoral (Consortium Fellow, 1976
  • "Outstanding Researcher of The Year" 1981-1982, School of Business Administration, University of Mississippi.