John McGrath, Ph.D.

Instructor of Marketing, Advisor of Internship Program, and Advisor of the American Marketing Association Collegiate Chapter

Education

Pennsylvania State University - Centre County, Pennsylvania
Ph.D., Mass Communications - 2001

Northwestern University - Evanston, Illinois
M.M., Management - 1990

University of Notre Dame - South Bend, Indiana
B.B.A., Marketing - 1982

Research Interests

Integrated Marketing Communications, Community Quality of Life and Economic Development, Tourism Marketing

Courses Taught

  • MKTG 302 Marketing Concepts
  • MBAD 504 Managing & Leading Organizations
  • MKTG 315 Marketing Management
  • ENTR 344 Internship
  • MGMT 344 Internship
  • MKTG 344 Internship

Selected Publications

McGrath, J.M. (2023).  “Administrators love experiential service learning, but what do students think? Empirical insights using the BACE instrument”.  Journal for Advancement of Marketing Education.

McGrath, J.M., Glenn, S. (2023). "Measuring Resident Quality of Life in Appalachian Mountain Towns: A Case Study and Proposed Methodology." Journal of Appalachian Studies 29 (1), 88-108.

McGrath, J. M. (2020). An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns. Journal of Hospitality and Tourism Insights. DOI: https://doi.org/10.1108/JHTI-05-2020-0068

McGrath, J. M., Primm, D., & Lafe, W. (2017). Tourist motivations for visiting heritage attractions: new insights from a large US study. International Journal of Leisure and Tourism Marketing, 5(4), 298-318.

McGrath, J. M., Glenn, S., & Vickroy, R. (2016). Affordable, sustainable local economic research for small urban areas: 22 years of evolution and refinement. Local Economy, 31(6), 733-745.

Honors & Awards

  • College of Charleston School of Business Distinguished Teaching Award
  • University of Pittsburgh Chancellor’s Distinguished Teaching Award
  • Marketing Management Association Teaching Excellence Award
  • University of Pittsburgh at Johnstown Community Service Recognition Award