blose

Julia E. Blose, Ph.D.

Associate Professor of Marketing

Education

Florida State University - Tallahassee, Florida
Ph.D., Marketing/Statistics, 2000

University of West Florida - Pensacola, Florida
M.A., Applied Mathematics, 1994

Florida State University - Tallahassee, Florida
B.S., Marketing, 1992

Research Interests

Research methods, Marketing communications, Consumer behavior

Courses Taught

  • MKTG 302 Marketing Concepts
  • MKTG 329 Consumer Behavior
  • MKTG 330 Marketing Research
  • DSCI 232  Business Statistics
  • HONS 394 Honors Business Research Methods
  • MBAD 560 Marketing Analytics
  • MBAD 522 Marketing Research and Analysis for Decision Making
  • MBAD 521 Consumer Marketing Strategy

Selected Publications

Shah, Esta D., Blose, Julie, & Kilpatrick, Reagan (2024), “When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism,” Journal of Applied Marketing Theory, 11(1), 69-100.

Frash Jr., R. & Blose, J. (2022). Investigating Flow in Motorcycle Tourism: A Review of Previous Research and Identification of Opportunities. Journal of Tourism Science (Zeitschrift für Tourismuswissenschaft), 14(3), 263-282. https://doi.org/10.1515/tw-2022-0009

Blose J. E., Mack R. W., Pitts R.E. & Xie H. Y. (2020). “Exploring Young U.S. and Chinese Consumers’ Motivations to Recycle”, Journal of International Consumer Marketing, Vol. 32, No. 1, 33-46.  (Author names by Alphabetical Order).

Frash, R. E. and J. E. Blose, (2019). Serious Leisure as a Predictor of Travel Intentions and Flow in Motorcycle Tourism,Tourism Recreation Research, 44(4), first published on June 12, 2019 as:  https://doi/org/10.1080/02508281.2019.1626118.

Frash, R. E., Blose, J. E. and W. W. Smith, and K. Scherhag, (2018). A Multi-disciplinary Marketing Profile of Motorcycle Tourists:  Explorers Escaping Routine to Find Flow on Scenic Routes. Tourism Recreation Research, 43(4), first published on July 9, 2018 as: https://doi/org/10.1080/02508281.2018.1492767.

Blose, J.E., Frash, R.E. and R.B. DiPietro, (2019). A TopBox Analysis of DinEX to Optimize Restaurant Resources, International Journal of Hospitality and Tourism Administration, first published on September 13, 2017 as:  https://doi.org/10.1080/15256480.2017.1359732.

Honors & Awards

  • College of Charleston Faculty Research and Development Committee Research Grant, Summer 2007.
  • Phi Eta Sigma member
  • Phi Kappa Phi member
  • National Honor Society member