Dr. Na Yu

Na Yu, Ph.D

Assistant Professor

  • Ph.D., The University of Texas at Austin 
  • M.A., The University of Texas at Austin 
  • B.A., East China Normal University 

Research Interest

Dr. Yu’s research focuses on (1) investigating the effectiveness of immersive media in communicating environmental issues, delivering environmental knowledge, and enhancing pro-environmental attitudes and behaviors; (2) analyzing the role of immersive media in enhancing preparedness and responses to natural hazards and climate risks; and (3) applying computational methods to manage and analyze social media data.  

Courses Taught

  • COMM 216: Principles and Practices of Strategic Communication 

Selected Publications  

  • Kim, Y., Yun, C. I. H., & Yu, N. (2025). Issue selection in corporate social advocacy (CSA): How issue maturity and congruence shape consumers' perceived authenticity and responses. Public Relations Review, 51(4), 102618. 
  • Oh, J., Jin, E., Sudarshan, S., Nah, S., & Yu, N. (2021). “Does 360-degree Video Enhance Engagement with Global Warming?: The Mediating Role of Spatial Presence and Emotions.” Environmental Communication, 1-18. 
  • Oh, J., Sudarshan, S., Lee, J. A., & Yu, N. (2021). “Serendipity enhances user engagement and sociality perception: the combinatory effect of serendipitous movie suggestions and user motivations.” Behaviour & Information Technology, 1-18. 
  • Oh, J., Sudarshan, S., Jin, E., Nah, S., & Yu, N. (2020). “How 360-Degree Video Influences Content Perceptions and Environmental Behavior: The Moderating Effect of Environmental Self-Efficacy.” Science Communication, 42(4), 423-453. 

Honors and Awards 

  • Top Paper Award: Communication & Technology Division, International Communication Association (ICA) 
  • Weather Ready Research Award, Natural Hazards Center at the University of Colorado Boulder