Marketing Major

Take companies to the next level.

Learn about consumer behavior, advertising, social media and more. Create your own program of study. Choose courses like international marketing, advertising and sports marketing. You'll learn how to identify market segments and work in a global business culture. Your coursework and internships will prepare you for graduate school or an exciting career.

Why study marketing at the College of Charleston?

Build your own academic path. From interactive coursework to hands-on experience, you'll learn tons! Connect with local business leaders or design an independent study. Conduct research or secure an internship. The faculty offer real-world expertise from running a firm to managing product lines.

What will I learn?

Learn how to create marketing campaigns. Identify target audiences. Analyze market trends. You'll develop communication, creativity and critical thinking skills. As a marketing major, you will develop skills in:

market research.
consumer behavior analysis.
strategic planning.
branding.
advertising.
digital marketing.

View Curriculum: Marketing

Program Highlights

You will gain a comprehensive understanding of the field. You'll take courses in topics like international marketing, digital and social media marketing and brand management. A plus? Many of our courses reflect sustainable business practices.

Hands-On Learning

Study what you love. This program lends itself to a personalized education. Prepare to thrive in the industry as you bridge learning with practice. You'll engage in research alongside esteemed marketing professors. You'll learn how to create marketing campaigns and hone your creative skills. Explore endless possibilities and make a lasting impact.
Study Abroad
We offer a number of study abroad programs. Immerse yourself in diverse cultures. You can expect courses such as international marketing when studying abroad. In the past, students have traveled to Austria, Greece and more. Take what you learn in the classroom and apply that to site visits and tours of local businesses abroad.
Internships
Gain real-world experience and explore potential careers. There are valuable internships just a short distance away from campus. In recent years, students have interned at national, regional and local companies such as:
- Mercedes Benz Vans.
- Google.
- Digital Ignite.
Location

The city of Charleston is recognized as a vibrant hub for marketing. It offers an ideal setting for studying this dynamic field. With a thriving community of marketing firms in the region, there are endless opportunities for you. Participate in internships, co-ops and other experiential learning ventures.

Careers & Outcomes

Marketing covers a wide range of roles. Become an advertising account manager, digital media manager, marketing researcher or social media director. Our alumni have secured positions at renowned companies like:

Blackbaud.
Glamour Magazine.
Le Creuset.
Michelin North America and U.S. Sailing.

Making the brand

When Leah Martin '22 arrived at the College, she realized her disability could be used as an asset for bringing in a diverse viewpoints to the table. Then she took a seat at Google's table.

About the Minor

A minor in marketing is the perfect complement to any course of study. This minor can open doors after graduation. You'll develop important communication skills, learn to problem solve and understand key marketing concepts. A marketing minor pairs well with majors like business administration, communications, hospitality and tourism management, English and more.

View Curriculum: Marketing Minor

Contact

Henry Yu Xie, Department Chair

Beatty Center
Room 305

Xiey@cofc.edu

843.953.6658