Henry Yu Xie, Ph.D.

Professor of Marketing and Department Chair

Education

St. Louis University - St. Louis, Missouri 
Ph.D., Marketing and International Business, 2006

University of South Carolina - Columbia, South Carolina
MBA, 2001

Guangzhou Institute of Foreign Trade - Guangzhou, China
Bachelor of Economics, International Business, 1992

Research Interests

International Marketing Strategy, Internationalization, Brand Extension, Consumer Innovativeness, Emerging Markets

Courses Taught

  • Marketing Concepts
  • Marketing/International Business Study Abroad
  • Managerial Marketing
  • International Marketing
  • Sports Marketing
  • Strategic Marketing
  • Marketing Management
  • NASBITE CGBP Certification Training Course – Global Marketing Track

Selected Publications

Xie, Henry Yu and Jane Xie. (2024). “Equity Ownership Structure and Internationalization of Firms: The Role of International Experience of Board Chairs.” Review of International Business and Strategy, Vol. 34 No. 2, 245-263.

Xie, Henry Yu and Jane Xie. (2021). “Factors on Conspicuous Consumption of Consumers in
Emerging Markets: A Social Identify Theory Perspective.” Journal of Management and Marketing Research, Vol. 25, 1-11.

Julie Blose, Rhonda Mack, Robert Pitts, & Henry Yu Xie. (2020). "Exploring Young U.S. and Chinese Consumers' Motivation to Recycle."  Journal of International Consumer Marketing, Vol. 32 No. 1, 33-46.  (Author names by Alphabetical Order). 

Xie, Henry Yu, Jane Qian Xie, and Hongxin Zhou. (2018). “Foreign Firms’ Strategic Positioning and Performance in a Host Market: A Resource Partitioning Perspective.” Multinational Business Review, Vol. 26, No. 2, 173-192.

Chen, Nancy Yifeng, Mike Chen-Ho Chao, Henry Yu Xie, and Dean Tjosvold. (2018). “Transforming Cross-Cultural Conflict into Collaboration: The Integration of Western and Eastern Values.” Cross Cultural & Strategic Management, Vol. 25, No. 1, 70-95.

Chen, Nany Yifeng, Henry Yu Xie, and Dean Tjosvold. (2017). “The Role of Constructive Controversy for Team Support and Team Productivity: Managing Teams in China.” Journal of Management Policy and Practice, Vol. 18 No. 4, 67-78.

Xie, Henry Yu and Qian (Jane) Xie. (2017). “Incumbent Firms’ Response Strategies to Foreign Entrants.” Journal of Management and Marketing Research, Vol. 21, 1-18.

Honors & Awards

  • College of Charleston School of Business 2017 Distinguished Faculty Service Award
  • College of Charleston School of Business Faculty Development Funds, 2012
  • College of Charleston School of Business Faculty Development Funds, 2011
  • College of Charleston School of Business Faculty Development Funds, 2010
  • College of Charleston Global Scholar Travel Grant, 2010