Rene D. Mueller, Ph.D.

Professor of International Marketing and Director of the Global Business Resource Center


De Montfort University - Leicester, England
Ph.D., Marketing (International), 1994

University of North Carolina at Wilmington - Wilmington, North Carolina           
B.A., Economics, 1983
MBA, 1990

Research Interests

National identity, Cross Cultural Marketing, Global Diversity, Ethnocentrism, International Business, Entrepreneurship Education

Courses Taught

  • MKTG 326 International Marketing
  • MKTG 302 Marketing Concepts
  • MBAD 520 Global Commerce

Selected Publications

Akhan, CE, Altintas, MH, Kurtulmusoglu, F and Mueller, RD (2022) “Humorous Anthropomorphic TV Ads: A Cross-Cultural Analysis Using Collectivist and Individualist Elements”Pazarlama ve Pazarlama Araştırmaları Dergisi15(2), 325-346.

Desplaces, D, Congden S and R.D. Mueller. (2020), “Importing Pipes into Africa”, Southeast Case Research Journal, Vol 17, 2 (Winter): 67-71

Altintas, H Cinar, F, Kaufman, H and Mueller, R.D. (2017), “Management of Consumers in the Political Area: A Spatial Analysis on Nonvoting Speed and National Cultural Values”, Asian Journal of Multidisciplinary Studies, Vol V, Issue 8 (August).

Mueller, R.D., Wang, G., Liu, G. and C.C. Cui (2016), Consumer Xenocentrism in China: An Exploratory Study, Asia Pacific Journal of Marketing and Logistics, 28, 1: 73-91.

Broderick, A, Demangeot, C, Adkins,  N, Ferguson, N, Henderson, G, Johnson, G., Kipnis, E, Mandiberg, J, Mueller, R.D., Pullig, C, Roy, A and M Zuniga   “Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerabilities”, Journal of Research for Consumers: Transformative Consumer Research Special Issue, Issue 19.

Honors & Awards

2019 EXCEL Award “Outstanding Faculty of the Year”, College of Charleston

2017 Fulbright Scholar - as a Visiting Professor of Marketing and International Business at the Management Center Innsbruck, University of Applied Sciences. 
Rene was nominated by the Fulbright Austria (Austrian-American Educational Commission, AAEC) and selected by the J. William Fulbright Scholarship Board in Washington, DC, a 12-member selection board appointed by the President of the United States. 

2015 Howard F. Rudd Distinguished Award


  • Author (2021-2023), Middle East, North Africa and its Periphery, US Department of Education, Title VIV, Business and International Studies $189,000
  • Fulbright Grant (2017), Research Project, National Identity with an Emphasis on Consumer Xenocentrism’
  • Principle Investigator and Author (2016) Arnold Yascik Grant for Hellenic Preservation, $5000
  • Co-Author (2015) Stanley B Farbstein Grant for Studies in Israel $5000 (annual support for students)
  • Recipient, Atlantic Institute Travel grant to Turkey
  • Principle Investigator (2008-2012) International Entrepreneurship Education, US Department of Education, Title VIB, $180,000.
  • Principle Investigator (2008-2012) Global Scholars Program, US Department of Education, TitleVIA, $180,000
  • Co-author, Principle Investigator, sub-grantee (2005-2009))  $209,000 FIPSE- North America Grant
  • Co-author, Principle Investigator, sub-grantee (2005-2009) $200,000 FIPSE-CAPSES (Brazil) grant