Jennifer B. Barhorst, Ph.D.

Associate Professor of Marketing

Education

University of Strathclyde - Glasgow, Scotland
Ph.D., Marketing, 2018
Postgraduate Certificate in Research Methodology in Business and Management, 2013

Euro MBA Consortium
Master of Business Administration, 2011

University of Southern Mississippi - Hattiesburg, Mississippi
B.S., International Business, 2002

Research Interests

Courses Taught

• Marketing Management
• Services Marketing
• Digital Marketing
• International Business
• Global Business (Honors College)
• Brand Management

Selected Publications

Barhorst, J., McLean, G., Krey, N., Javornik, A., Evanschitzky, H. (2023). Transcending Reality: Introducing Mental Time Travel Experiences and their Ability to Influence Brand Outcomes, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2023.113886  

Barhorst, J., Krey, N., McLean, G. (2023). Exploring Mental Time Travel Experiences and their Ability to Influence Behavioral Intentions and Learning, Psychology & Marketing.  https://onlinelibrary.wiley.com/doi/10.1002/mar.21828, https://doi.org/10.1002/mar.21828 

Barhorst, J. (2023). “Examining the influence of virtual reality tourism on consumers’ wellbeing” in Tourism Management Perspectives (A in ABDC, SJR Q1).

Javornik, A. Marder, B., Barhorst, J., McLean, G., Rogers, Y., Marshall, P., Warlop, L. (2022), 'What Lies Behind the Filter' Uncovering the Motivations for Using Augmented Reality (AR) Face Filters on Social Media and their Effect on Wellbeing, Computers in Human Behavior, https://doi.org/10.1016/j.chb.2021.107126   

McLean, G., Barhorst, J. (2021), "Living the Experience Before You Go...but Did it Meet Expectations?" Journal of Travel Research,
https://journals.sagepub.com/doi/10.1177/00472875211028313 

McLean, G., Osei-Frimpong, K., & Barhorst, J. (2021), "Alexa, do voice assistants influence consumer brand engagement? Examining the role of AI powered voice assistants in influencing consumer brand engagement," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.11.045

Barhorst J., McLean, G. Shah, E. & Mack, R. (2021), "Blending the Real World and the Virtual World: Exploring the Role of Flow in Augmented Reality Experiences," Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.08.041

Barhorst, J., Wilson, A., McLean, G., & Brooks, J. (2020). “Service Encounter Microblog Word of Mouth and its Impact on Firm Reputation,” Journal of Services Marketing. https://doi.org/10.1108/JSM-07-2019-0263

Barhorst, J., Wilson, A., & Brooks, J. (2020). "Negative Tweets about Airlines and the Factors that Influence a Change in Likelihood to Recommend,” Journal of Business Research.   https://doi.org/10.1016/j.jbusres.2020.01.054

Honors & Awards

• 2023 - School of Business Distinguished Research Award. Winner of the College of Charleston School of Business Distinguished Research Award for publications in the years 2020, 2021, and 2022. (Please see her Research page for details of these publications.)
  
• 2021 - ExCEL Award for Outstanding Faculty of the Year. Winner of the College of Charleston's ExCEL Award for Outstanding Faculty of the Year for the School of Business. The ExCEL Awards Outstanding Faculty of the Year category recognizes and honors faculty’s overall excellence in teaching and service to students.
• 2019 - Best Conference Paper – Managerial Contribution. Awarded Best Conference Paper at the 5^th International Augmented and Virtual Reality Conference in Munich, Germany for the paper “Exploring the Antecedents and Consequences of Augmented Reality on Brand Experiences – A Longitudinal Perspective”.
• 2017 -  Donald Sawyer Best Paper in Branding, Strategy & Research Award, Marketing Management Association.
  Awarded the Donald Sawyer Best Paper in Branding, Strategy & Research Award at the Spring Marketing Management Association Conference for the paper titled "Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions".